PAY PER CLICK (PPC)::
How Does PPC Work?
Successful pay-per-click campaigns offer amazing returns and brand-building opportunities but every campaign needs careful management.
Pay-per-click (PPC) marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases.
There are two different types of PPC marketing:
- In the first, you pay a fee for an actual SERP ranking, and in some cases, you also pay a per-click fee meaning that the more you pay, the higher in the returned results your page will rank.
- The second type is more along true advertising lines. This type of PPC marketing involves bidding on keywords or phrases that appear in, or are associated with, text advertisements. Google is probably the most notable provider of this service as it’s AdWords service is an excellent example of how PPC advertisements work.
PPC programmes have numerous advantages over traditional search engine optimisation...
- No changes to a current site design are required.
- You don’t have to change any code or add any other elements to your site. All you have to do is bid on and pay for the keywords you’d like to target.
- PPC implementation is quick and easy.
- After signing up for a PPC programme, it might only take a few minutes to start getting targeted traffic to your web site. With SEO campaigns that don’t include PPC, it could take months for you to build the traffic levels that PPC can build in hours (assuming your PPC campaign is well targeted).
- PPC doesn’t require any specialised knowledge. Your PPC campaigns will be much better targeted, however, if you understand keywords and how they work like we at SHES do.